The culture of Rusty Taco is based on 3 core principals – simplicity, approachability, authenticity. We believe in simple, real food, that is easy to prepare, uses only fresh ingredients and tastes great. We are approachable – in our service, in our food and in our environment. We are authentic in all that we do – from our menu to our ingredients, to our service and décor. The Rusty Taco franchise:
- Offers a simple menu with tasty and authentic tacos prepared fresh every day in an uncomplicated cooking environment
- Serves food quickly in a unique and fun atmosphere with flexible prototype options
- Has 4 day parts: breakfast, lunch, happy hour, and dinner and offers all day catering opportunities
RUSTY TACO IS UNIQUE IN THE MARKET. FOLKS GOTTA EAT, AND RUSTY TACO IS GOING TO FEED THEM.
- Demand for a more authentic Mexican fast casual experience is growing and Rusty Taco delivers that experience
- The menu is focused on a single product – Tacos – but offers a wide variety of options for the customer, and is easy to execute for the operator
- Rusty Taco appeals to a wide customer base and has multiple dining occasions