The culture of Rusty Taco is based on 3 core principals – simplicity, approachability, authenticity. We believe in simple, real food, that is easy to prepare, uses only fresh ingredients and tastes great. We are approachable – in our service, in our food and in our environment. We are authentic in all that we do – from our menu to our ingredients, to our service and décor. The Rusty Taco franchise:

  • Offers a simple menu with tasty and authentic tacos prepared fresh every day in an uncomplicated cooking environment
  • Serves food quickly in a unique and fun atmosphere with flexible prototype options
  • Has 4 day parts: breakfast, lunch, happy hour, and dinner and offers all day catering opportunities
Photo of tacos
Tacos are the most important meal of the day. Rusty

RUSTY TACO IS UNIQUE IN THE MARKET. FOLKS GOTTA EAT, AND RUSTY TACO IS GOING TO FEED THEM.

  • Demand for a more authentic Mexican fast casual experience is growing and Rusty Taco delivers that experience
  • The menu is focused on a single product – Tacos – but offers a wide variety of options for the customer, and is easy to execute for the operator
  • Rusty Taco appeals to a wide customer base and has multiple dining occasions